4.5 – Analysing the market and building a strategy In English
Les objectifs
- Give an overview of the KTT landscape in Europe.
- Provide the tools to implement an IP strategy plan and a step-by-step methodology to define a strategic plan for intellectual property (with a focus on patents).
- Provide techniques to analyze the competition and benchmark the performance of current IP portfolio.
- Analyze examples of TT exploitation strategies to apply to everyday practice.
Public concerné
- TTO/KTO (technology transfer officers or knowledge transfer officers),
- TT managers,
- Project managers,
- Business managers,
- IP experts or IP lawyers,
- Consultants involved in TT activities.
Contenu de la formation
KTT LANDSCAPE IN EUROPE, USA AND ASIA
- National policies
- Specific approaches
ANALYSIS OF THE TECHNOLOGY
- Analysis of the product
- Development stages and TRL
ANALYSIS OF THE POTENTIAL BUYERS
- Analysis of the potential market
- Analysis of the potential licensees / partners
EXPLOITATION STRATEGIES
- Design a knowledge transfer strategy: perspective from a Public Research Organism
Design a knowledge transfer strategy: perspective from a private company
QUIZ
FOR FRENCH ONLY:
S’inscrire au module isolé avec mon CPF
Pour les personnes en situation de handicap, plus d’informations ici.
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