3.11 – Patent Licensing: Strategy and negotiation In English

𝑃𝑜𝑢𝑟 𝑐𝑒𝑡𝑡𝑒 𝑓𝑜𝑟𝑚𝑎𝑡𝑖𝑜𝑛, 𝑙’𝐼𝐸𝐸𝑃𝐼 𝑣𝑜𝑢𝑠 𝑝𝑟𝑜𝑝𝑜𝑠𝑒 𝑢𝑛𝑒 𝑚𝑜𝑑𝑎𝑙𝑖𝑡𝑒́ 𝑝𝑒́𝑑𝑎𝑔𝑜𝑔𝑖𝑞𝑢𝑒 𝑐𝑜𝑛𝑐𝑟𝑒̀𝑡𝑒 𝑒𝑛 𝑡𝑟𝑜𝑖𝑠 𝑡𝑒𝑚𝑝𝑠 (𝑙𝑒 𝑓𝑜𝑟𝑚𝑎𝑡 3𝑇), 𝑐𝑜𝑚𝑏𝑖𝑛𝑎𝑛𝑡 𝑡𝑟𝑎𝑛𝑠𝑚𝑖𝑠𝑠𝑖𝑜𝑛 𝑑𝑒𝑠 𝑠𝑎𝑣𝑜𝑖𝑟𝑠, 𝑚𝑖𝑠𝑒 𝑒𝑛 𝑝𝑟𝑎𝑡𝑖𝑞𝑢𝑒 𝑒𝑛 𝑐𝑜𝑛𝑡𝑒𝑥𝑡𝑒 𝑝𝑟𝑜𝑓𝑒𝑠𝑠𝑖𝑜𝑛𝑛𝑒𝑙 𝑒𝑡 𝑐𝑜𝑛𝑠𝑜𝑙𝑖𝑑𝑎𝑡𝑖𝑜𝑛 𝑑𝑒𝑠 𝑎𝑐𝑞𝑢𝑖𝑠 𝑎̀ 𝑡𝑟𝑎𝑣𝑒𝑟𝑠 𝑙𝑒 𝑝𝑎𝑟𝑡𝑎𝑔𝑒 𝑑’𝑒𝑥𝑝𝑒́𝑟𝑖𝑒𝑛𝑐𝑒𝑠. 𝐿𝑒 𝑡𝑒𝑚𝑝𝑠 1 𝑒𝑠𝑡 𝑙𝑒 𝑡𝑒𝑚𝑝𝑠 𝑑𝑒 𝑙𝑎 𝑓𝑜𝑟𝑚𝑎𝑡𝑖𝑜𝑛. 𝐿𝑒 𝑡𝑒𝑚𝑝𝑠 2 𝑒𝑠𝑡 𝑙𝑒 𝑡𝑒𝑚𝑝𝑠 𝑑𝑒 𝑙𝑎 𝑚𝑖𝑠𝑒 𝑒𝑛 𝑝𝑟𝑎𝑡𝑖𝑞𝑢𝑒 𝑑𝑒𝑠 𝑐𝑜𝑛𝑛𝑎𝑖𝑠𝑠𝑎𝑛𝑐𝑒𝑠 𝑒𝑡 𝑐𝑜𝑚𝑝𝑒́𝑡𝑒𝑛𝑐𝑒𝑠 𝑎𝑏𝑜𝑟𝑑𝑒́𝑒𝑠 𝑑𝑢𝑟𝑎𝑛𝑡 𝑙𝑒 𝑡𝑒𝑚𝑝𝑠 1 𝑒𝑡 𝑙𝑒 𝑡𝑒𝑚𝑝𝑠 3 (𝑞𝑢𝑒𝑙𝑞𝑢𝑒𝑠 𝑠𝑒𝑚𝑎𝑖𝑛𝑒𝑠 𝑝𝑙𝑢𝑠 𝑡𝑎𝑟𝑑) 𝑐𝑜𝑛𝑠𝑖𝑠𝑡𝑒 𝑒𝑛 𝑢𝑛𝑒 𝑛𝑜𝑢𝑣𝑒𝑙𝑙𝑒 𝑟𝑒𝑛𝑐𝑜𝑛𝑡𝑟𝑒 𝑎𝑣𝑒𝑐 𝑙’𝑖𝑛𝑡𝑒𝑟𝑣𝑒𝑛𝑎𝑛𝑡 𝑒𝑡 𝑙𝑒𝑠 𝑠𝑡𝑎𝑔𝑖𝑎𝑖𝑟𝑒𝑠 𝑝𝑜𝑢𝑟 𝑒́𝑐ℎ𝑎𝑛𝑔𝑒𝑟 𝑠𝑢𝑟 𝑠𝑎 𝑚𝑖𝑠𝑒 𝑒𝑛 𝑝𝑟𝑎𝑡𝑖𝑞𝑢𝑒, 𝑠𝑒𝑠 𝑑𝑖𝑓𝑓𝑖𝑐𝑢𝑙𝑡𝑒́𝑠, 𝑠𝑜𝑛 𝑟𝑒𝑡𝑜𝑢𝑟 𝑑’𝑒𝑥𝑝𝑒́𝑟𝑖𝑒𝑛𝑐𝑒. 𝐿𝑒 𝑓𝑜𝑟𝑚𝑎𝑡 3𝑇 𝑒𝑠𝑡 𝑢𝑛 𝑓𝑜𝑟𝑚𝑎𝑡 𝑝𝑒𝑛𝑠𝑒́ 𝑝𝑜𝑢𝑟 𝑎𝑛𝑐𝑟𝑒𝑟 𝑑𝑢𝑟𝑎𝑏𝑙𝑒𝑚𝑒𝑛𝑡 𝑙𝑒𝑠 𝑐𝑜𝑚𝑝𝑒́𝑡𝑒𝑛𝑐𝑒𝑠 𝑒𝑡 𝑓𝑎𝑣𝑜𝑟𝑖𝑠𝑒𝑟 𝑙’𝑒𝑛𝑟𝑖𝑐ℎ𝑖𝑠𝑠𝑒𝑚𝑒𝑛𝑡 𝑐𝑜𝑙𝑙𝑒𝑐𝑡𝑖𝑓.
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Introduction

Panoramic view of the main scenarios of licensing out and licensing in:

• Presentation of typical scenarios and strategies depending on the context

Designing a strategy, step by step:

• Patent licensing out programs
• Licensing in strategies

 What to negotiate in a patent license agreement:

• The key terms and conditions
• Key legal considerations (the seminar will not get into details on these points)

 The art of negotiation:

• Confidentiality considerations
• Negotiation key principles (Harvard approach)
• What’s your negotiation style? (Thomas-Kilmann model -TKI)
• All the actors, how to prepare the “dream team”
• Negotiation phases step by step, with practical training from licensee and licensor perspective

 Role play / Serious Game around a case study:

• Licensing-in and out (2 teams): case study

 Final quiz and feed-back

Pour les personnes en situation de handicap, plus d’informations ici.