3.11 – Patent Licensing: Strategy and negotiation In English
Objectives
- Key features of patent Licensing
- Elaboration of a Licensing-out program
- Managing a Licensing-in approach
- Preparing and conducting a succesfull negotiation
Target audience
- TT managers
- Licensing specialists
- Patent attorneys
- Lawyers
Training content
Introduction
Panoramic view of the main scenarios of licensing out and licensing in:
- Presentation of typical scenarios and strategies depending on the context
Designing a strategy, step by step:
- Patent licensing out programs
- Licensing in strategies
What to negotiate in a patent license agreement:
- The key terms and conditions
- Key legal considerations (the seminar will not get into details on these points)
The art of negotiation:
- Confidentiality considerations
- Negotiation key principles (Harvard approach)
- What’s your negotiation style? (Thomas-Kilmann model -TKI)
- All the actors, how to prepare the “dream team”
- Negotiation phases step by step, with practical training from licensee and licensor perspective
Role play / Serious Game around a case study:
- Licensing-in and out (2 teams): case study
Final quiz and feed-back
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