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4.5 – Analysing the market and building a strategy In English

Objectives
  • Give an overview of the KTT landscape in Europe.
  • Provide the tools to implement an IP strategy plan and a step-by-step methodology to define a strategic plan for intellectual property (with a focus on patents).
  • Provide techniques to analyze the competition and benchmark the performance of current IP portfolio.
  • Analyze examples of TT exploitation strategies to apply to everyday practice.
Target audience
  • TTO/KTO (technology transfer officers or knowledge transfer officers),
  • TT managers,
  • Project managers,
  • Business managers,
  • IP experts or IP lawyers,
  • Consultants involved in TT activities.
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Training content

KTT LANDSCAPE IN EUROPE, USA AND ASIA

  • National policies
  • Specific approaches

ANALYSIS OF THE TECHNOLOGY

  • Analysis of the product
  • Development stages and TRL

ANALYSIS OF THE POTENTIAL BUYERS

  • Analysis of the potential market
  • Analysis of the potential licensees / partners

EXPLOITATION STRATEGIES

  • Design a knowledge transfer strategy: perspective from a Public Research Organism
    Design a knowledge transfer strategy: perspective from a private company

 

QUIZ

FOR FRENCH ONLY:
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Training

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Date :
Duration : 21h
Price :
Level : 2- Intermediate
Prerequisite(s) :
  • Having a first experience with Technology Transfer.
Or have completed : 1.5 – Fundamentals of KTT management
Follow-up : 4.21 – Valuation and exploitation of intangible assets Master KTT (Knowledge and Technology Transfer)
Trainer(s) : Innovation and IP management strategist consultant, Principal Licensing Counsel, TTO Business Development Manager.
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